Friday, January 26, 2007

speaking of publicity ...

My lighted bras and other clothing have been mentioned on a few more blogs lately ... for example gizmodo.com and nerve.com, and this nice little Yahoo/Reuters Weird News story.

(excerpt)
Brighten up your life with a bra that lights up
Thu Jan 25, 4:58 AM ET
SINGAPORE, Jan 25 (Reuters Life!) - Add a spark to your day -- and nights -- with lingerie that lights up.
A U.S. firm is selling bras and camisoles trimmed with colourful light-emitting diodes (LEDs), as well as sequins and feathers, that literally put your cleavage in the spotlight.
"Light-up bras make a popular addition to any outfit, and will definitely bring you attention," the company, Enlighted, says on its Web site (www.enlighted.com).
The California-based company custom-makes lingerie, including hot pink bras trimmed in marabou and lights and "wearable art" bras that have LEDs and sequins arranged in geometric patterns. It also puts LEDs on clothes, shoes and hats.
Enlighted says the clothing is safe and comfortable, despite all the wiring and the battery needed to power the lights.
"Our electronics are lightweight, flexible and concealed within fabric linings. Seriously, you'd forget about the lights if you didn't have so many people staring at you!" it said.

Thursday, January 25, 2007

happy new year!

ok, so I'm a little late ... but there's a lot to catch up on, so I might as well start with something easy.

My lighted message bra got some more publicity - it was included in Dave Barry's 2006 Gift Guide, as an example of a comically unnecessary gift (people will stare at your bra, even without having flashing lights on it).
http://enlighted.com/pages/press2006barry.shtml